Your practice offers aquatic therapy. It should make you stand out from the pack and create an overwhelming competitive advantage. And yet, there continue to be holes in the pool schedule. Patients are happy, but their word-of-mouth to friends and family certainly hasn't "gone viral". Worse, they still cancel or no-show a few times every month, creating unrecoverable revenue losses. Doctors continue to refer... at the same languid pace they have for the last 3 years. For some intangible reason, you aren't yet known as the "best" place in town to receive aquatic therapy.

You need what we have -- nearly 2 decades of experience in the aquatic therapy industry. We will empower you by teaching you how to make your product market itself, how to minimize no-shows, how to turn your patients into aquatic ambassadors, how to create a ground-swell of bottom-up popularity, how to capitalize on free media (while scorning paid advertising as the behemoth it is) and how to maximize referrals in tight markets. This training will help every practice, large or small, stand out. Stop competing mid-pack; become known for aquatic therapy.

Questions? Email Kim Gordon, our Minneapolis Campus Coordinator, for her sage aquatic advice.

INSTRUCTOR:

Kimberly Gordon, MPT graduated from Mayo Clinic's School of Health Related Sciences with her Master's degree in Physical Therapy. She began practicing in an outpatient sports medicine clinic in Sarasota, FL where her case-load included orthopedic and post-surgical clients, including older adults with torn knee and ankle ligaments, total joint replacements, osteoarthritis, osteoporosis, and gait dysfunction. She went on to manage a branch for that company in Bradenton, FL. Upon moving back to Rochester, MN, she spent time working in a local nursing home, helping to develop their short term rehab program to increase the number of joint replacement patients in the facility and to better manage these patients as a team in the nursing home. She then moved into a home health physical therapy position, bringing innovative ideas to the patient returning from a hospital or nursing home stay after surgery or trauma, including many with new joint replacement patients.

She currently works at both the Rochester Active PT office and the Plainview ActivePT office (managing the Plainview office) where she specializes in treating orthopedic patients both in and out of the therapy pool. Her specialty is treating pelvic, hip and knee patients and the majority of her patients come with women's health, orthopedic and sports medicine complaints.

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